Domestic & General

Domestic & General

Frontier Creative revamped Domestic & General's brand, focusing on modernising its logo and visual identity to emphasise reliability and customer care. Through analysing the company's values and market trends, we crafted a sleek, modern logo and a warm, secure colour palette. This refresh extended across all platforms, ensuring a consistent, accessible design from the website to customer communications. The rebranding aligned with updated messaging to highlight the insurer's commitment to service and satisfaction, reinforcing Domestic & General's position as a trusted home appliance insurer.

Expertise


Brand design

Brand strategy

Tone of voice

Marketing

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