Cuan Ice Baths

Innovation and wellness united to create the CUAN Ice Baths brand. Guided by a desire for rejuvenation and self-discovery, we crafted a transformative experience. The word CUAN, from old Irish for harbour/safety, represented their vision and made up the logo mark. The mark depicted the interconnection between the safety of a harbour and the open sea, also invoking the juxtaposition between land and sea. Earthy tones were chosen by the client to connect the brand to woodland spaces. CUAN became a realm of introspection. The brand's touchpoints exuded elegance and serenity, captivating the audience. Participants embraced the cold, unlocking their potential and healing their mental health.